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What Is Permanent Makeup?

It is a phrase that sounds interesting to most people the first time they hear it. What is Permanent Makeup?

Permanent Makeup is another term for Cosmetic Tattooing. It is the process in which pigment is implanted into the Dermal layers of the skin. It is essentially tattooing, but instead of placing ink into the body, more focus is placed on the face.

In this post, we will be discussing the following topics in some detail so that you have a good understanding of Permanent Makeup as a profession.

  1. What is Permanent Makeup?
  2. What is the Benefit of Permanent Makeup?
  3. What Tools are used in Permanent Makeup?
  4. Who Can Become a Permanent Makeup Artist?
  5. How Much Does Permanent Makeup Cost?
  6. How Long Does Permanent Makeup Last?
  7. Is Permanent Makeup Right for Me?

What is Permanent Makeup?

Specifically, Permanent Makeup is cosmetically tattooing eyebrows, eyeliner, and lips.

It can also be used for scar camouflage and altering the color of small parts of the body such as areolas on breasts.

Unlike traditional body art, Permanent Makeup focuses heavily on matching colors and choosing the most beautiful look for you.

For eyebrows, a PMU artist will try to match the color of your natural hair. For lips, the artist will try to make them look healthy and vibrant. For eyeliner, the artist will try to enhance your eyes with contrasting eyeliner colors. For scar coverup, the artist will try to match your natural skin tone.

What is Permanent Makeup?

What is the Benefit of Permanent Makeup?

There are a number of benefits to having Permanent Makeup.

  • Don't have to spend money on traditional makeup products.
  • Don't need to apply makeup every day, multiple times per day.
  • Wake up every day with beautiful makeup.
  • Have waterproof and smudge proof makeup every day.

These points can be summed up into two benefits. When you have Permanent Makeup, you save both money and time.

Take a moment to consider how much money you spend every month on cosmetic products. Then consider how much time you spend each day applying, reapplying, and removing those cosmetics.

The amount of money and time you spend on cosmetic products is probably outrageous. Once you have Permanent Makeup done well, you'll never want to be without it.

What Tools are used in Permanent Makeup?

In traditional Permanent Makeup, artists will use a mechanical or digital device to implant pigment into the Dermis. The electric device moves a needle up and down at a high rate of speed to safely penetrate the skin where color is placed.

These devices can range anywhere from a few hundred dollars to multiple thousands of dollars depending on what it can do and how it does it.

For example, we sell a digital device that works for both Permanent Makeup and Collagen Induction Therapy with the simple swtich of the needle cartridge.

One version of the device is cordless and battery powered which costs $1,200. The other version is powered by a cord and only costs $750. We love these devices because they are multifunctional and very easy to use.

What is Permanent Makeup?

Who Can Become a Permanent Makeup Artist?

Anyone can become a permanent makeup artist with the proper training and certifications.

This is a hard topic to cover because regulations on Permanent Makeup vary by state, county, and city. If you're interested in becoming a PMU artist, check with your local governments to learn the regulations you will have to adhere to in your area.

Aside from certifications, it helps to have some artistic talent to be a PMU artist obviously. Some people have natural talent while others work hard to acquire their skills.

Regardless of how you attained your abilities as an artist, you will need to have a strong understanding of color theory and skin science. Know how the skin works and understand how pigments and colors react and change when implanted in the skin. This will help ensure that your results stay beautiful for much longer.

What is Permanent Makeup?

How Much Does Permanent Makeup Cost?

The cost of a Permanent Makeup Procedure can vary greatly from one place to the next.

We wrote a great post on "How Much Does Microblading Cost?" and it is essentially the same for PMU.

There is a bit more involved in pricing because there are multiple procedures in the Permanent Makeup industry. You can get permanent eyebrows, eyeliner, lips, and scar camouflage.

If we take a generalized average of all these types of procedures, you might be looking at anywhere from $350 to $1000 for permanent makeup.

We highly recommend you read our above mentioned blog post because it will help you determine how much you should really pay for permanent makeup procedures.

What is Permanent Makeup?

How Long Does Permanent Makeup Last?

Again, the type of procedure is among the many factors that will determine how long permanent makeup will last. If we take a generalized average, good permanent makeup can last anywhere from 5-10 years with a few touchups or color refreshing sessions in between.

With this time frame in mind, understand that permanent makeup is a serious committment. The pigment is implanted into the Dermis of the skin which means it will be difficult to remove.

Do your research and make sure you are willing to pay a bit extra for a great artist. There is nothing worse than having bad permanent makeup because it will stay with you for a long time.

Is Permanent Makeup Right for Me?

This is a topic we will discuss in greater detail with another blog post. There is a lot that goes into figuring out whether or not Permanent Makeup is right for you.

But for a quick overview, here are some things you should consider:

  • Do the benefits of having permanent makeup appeal to you?
  • Are you willing to take good care of your face to make it last?
  • Would you still want permanent makeup in 5-10 years from now?

If you answered "Yes" to all of these questions, then you should certainly consider permanent makeup. Find an artist and get a consultation. Your artist will be able to tell you if you are a good candidate for PMU, which you likely will be.


This was a general blog post that covered the basics of many more detailed topics. We recommend you read all the in depth posts to get a more complete understanding of Permanent Makeup.

If you have any questions, feel free to contact us through our website or through social media!